About

b. 1986, HK.

 

Hello, I’m Rebecca.

I’m a multidisciplinary graphic designer with over 15 years of experience creating visual stories for brands in beauty, fashion, and lifestyle.

My approach sits at the intersection of brand storytelling and visual design. I enjoy building campaigns and experiences that feel visually compelling but also serve a clear purpose—whether that’s launching a product, shaping a brand identity or driving engagement across digital platforms.

I’ve worked across ecommerce, campaigns, editorial design, email marketing, and paid media. I’ve collaborated closely with marketers, developers, and product teams to bring ideas from concept through execution.

Most recently I led design for DevaCurl, helping evolve the brand’s digital presence across devacurl.com and key retail platforms including Amazon, Ulta, and Sephora.